Hair care : in its purest form

PURE is a water-free shampoo. The necessary water is only added to the shampoo in the shower so that a creamy lather can develop. The powder form makes the use of plastic unnecessary. We have therefore filled the powder shampoo into packaging that is made of 100% paper.

To ensure that the packaging is sufficiently protected against moisture and humidity, it is covered with a waxy coating.

PURE not only avoids plastic waste, but also ensures a better CO2 footprint: the 40 g of powder it contains is roughly equivalent to 250 ml of a standard liquid shampoo. We therefore transport 70% less weight and save a corresponding amount of energy as a result.